Greek yoghurt
08:12
17g
Left out
Calories
The entire reason the audience is leaving the big trackers. We only count protein. That's the point.
On the App Store · iPhone
Count grams,
not calories.
A protein tracker that refuses to show you a calorie. One number, one goal, logged in about two seconds. No account, no email, no paywall before you use it.
- Calories shown
- 0
- To log an entry
- 2s
- Onboarding screens
- 3
96
/ 150 g
54g to go today.
54g
Left today
4
Entries today
Entries
Whey scoop
10:40
24g
Chicken breast
13:05
31g
+ Add protein
The refusal
There is no calorie figure in this app. Not on any screen, not in any menu, not ever.
Most people arriving here are leaving something that counted everything. The absence is the product. Here is exactly what we left out, and why.
Left out
Carbs and fat
If the food database returns them, we throw them away before the screen is drawn.
Left out
Weight logging
Bodyweight is asked once, to suggest a goal, and never tracked over time. A protein app that logs weight is a diet app.
Left out
Accounts and email
Open the app, set a goal, start logging. Your data stays on the phone.
Left out
The onboarding paywall
Nothing is asked for before the app is useful. Whatever we charge for later, it isn't the first day.
Left out
Guilt
A missed day is a missed day. No red, no lecture, no streak held over your head.
Add protein
Grams
Foods
24
Grams of protein
1
2
3
4
5
6
7
8
9
0
00
⌫
Log 24g
Speed is the feature
Two seconds, and you can put the phone down.
Most logging apps make you find a food before they let you record anything. You already know the number on the label. Type it.
-
01
Type the grams
A bare number, no food attached. Name it if you want it back tomorrow.
-
02
Or tap a food tile
Thirty common foods with a sensible default serving. One tap logs it.
-
03
Watch the number climb
The count-up is the only animation in the app. It is also the one people screenshot.
The app
Four screens. That's the whole thing.
01
Today
One enormous number, a bar, and the day's entries.
02
Add
Keypad, food tiles, recents. No calorie field to ignore.
03
History
Seven bars, a daily average, a streak. Nothing else.
04
Settings
Your goal, your units, your reminder. One screen.
Next, and the reason for the .ai
Point the camera at the plate. Get grams back.
Photo estimation is in testing for a later build, for the meals that don't come with a label. It returns one figure, in grams, and you can correct it. It will not show you a calorie either.
Not in the beta yet
Writing
What we know about protein, written down.
Plain answers to the questions the app deliberately doesn't answer on screen. No meal plans, no supplement affiliates, and a source at the bottom of anything with a number in it.
Start here · 8 min
How much protein you actually need, in one number
Where the bodyweight multipliers come from, what the range between them buys you, and why the honest answer for most people is a band rather than a figure.
Position · 4 min
Why we will not show you calories
The case for tracking one number, and what we think counting everything costs the people who try it.
Guide · 5 min
Reading a label without doing arithmetic
Per 100g against per serving, what counts as a serving, and the three foods people consistently overestimate.
Explainer · 6 min
The 30g-per-meal claim, checked
Where the number came from, what the research actually says about spreading intake, and how much it matters day to day.
Guide · 4 min
Hitting a goal without a shaker
Whole-food ways to close a 40g gap in the evening, for people who would rather not drink their protein.
Download
It's on the App Store, and it works the moment you open it.
iPhone, iOS 17 and up. Nothing to sign up for, nothing to pay before you've used it, and the one thing we ask back is which screen you stopped using.